Please register for the second part of our FREE online Crisis Management, Marketing and Communications seminar that aired on 30 June 2020 at 5pm (UK).
The first seminar aired on May 28 2020. Once registered you will receive a link to watch the recording of that as well.
Veronica Montgomery, Clinic & Patient Liaison Consultant, here at The Fertility Hub has been writing a blog series during the COVID19 pandemic for IVF clinics.
These blogs have covered:
Crisis Management for IVF Clinics
Marketing and Communications
Financial Implications of COVID19
The use of PR during the COVID19
Protecting your brand during COVID19
Online marketing during COVID19
Using online seminars to build trust.
The power of newsletters.
Video marketing tips
Covid19 – The Indian Perspective.
The use of podcasts
Veronica has over 30 years media and marketing experience and has spent the last 16 years marketing to IVF patients.
The presentation will highlight marketing methods that clinics can use to attract patients during the current crisis.
With many countries still in lockdown, the challenges will be for patients to physically travel for IVF.
The other major area of concern for both patients and IVF providers is the financial implications in the coming months.
This webinar will be useful for Medical Directors, Finance Directors, Marketing and Operations working in assisted reproduction.