We are delighted to partner once again with the European Fertility Society (EFS) in their upcoming webinar for healthcare professionals in assisted reproduction. This live webinar takes place on Wednesday 27 April at 7pm. It is free to attend, however places are limited so you must register.
The webinar explores many forms of online and electronic communications that fertility clinics may adopt to communicate with infertility patients.
Veronica Montgomery, Publisher, The Fertility Hub
In this webinar Veronica shares her 30 years healthcare marketing experience with pointers to ensure clinics are following best practice in their online communications. Veronica has specialised in marketing to fertility patients for the last 18 years and was one of the authors of the EFS Patient Care Guidelines that published earlier this year.
This webinar suggests ways to ensure transparency to potential patients to help them make informed decisions when choosing their treatment provider.
By employing best practice for online communications, fertility clinics can show accountability and credibility, which is beneficial to patients.
Topics covered include:
- clinic websites
- data collection and storage
- social media
- video communications
- mobile messaging
- newsletters
- donor selection databases
- virtual educational events
- consent forms.
