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IVF Blog

Home » IVF Blog
 COVID19: to test or not to test?
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By The Fertility Hub
In IVF Blog
Posted August 12, 2020

COVID19: to test or not to test?

That is the question! COVID19 was a completely new infection for the human race and up until 8 months ago, we had never heard of it. There are still so many unknown factors to consider when it [...]

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 The impact of COVID19 on media buying
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By The Fertility Hub
In IVF Blog
Posted July 22, 2020

The impact of COVID19 on media buying

In this series of blogs for IVF unit managers I have been sharing my 30 years of media and marketing experience. COVID19 has impacted every sector of business including the assisted reproduction [...]

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 Let’s talk strategy!
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By The Fertility Hub
In IVF Blog
Posted July 8, 2020

Let’s talk strategy!

Unbelievably, we find ourselves in July. We are over halfway through the financial year of 2020, possibly the worst any of us will have ever seen. We are in a constantly evolving state, with the [...]

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 How I.T can enhance your marketing efforts
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By The Fertility Hub
In IVF Blog
Posted July 1, 2020

How I.T can enhance your marketing efforts

Over the past 15 weeks, this managing an IVF unit weekly blog has focussed on all elements of crisis management, marketing and communications. One area I haven’t yet covered is IT systems and how [...]

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 Best practice on your website
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By The Fertility Hub
In IVF Blog
Posted June 24, 2020

Best practice on your website

Welcome to part 14 of our Crisis Management, Marketing and Communications blog series. We are adapting to our new reality of assisted reproduction in the COVID era. I have focussed on all aspects [...]

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 Digital marketing during COVID19
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By The Fertility Hub
In IVF Blog
Posted June 17, 2020

Digital marketing during COVID19

Welcome to part 13 of this blog series on Crisis Management, Marketing and Communications. It seems poignant that this particular blog is number 13, unlucky for some! I have chosen to focus on [...]

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 Cost effective marketing
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By The Fertility Hub
In IVF Blog
Posted June 9, 2020

Cost effective marketing

Welcome to part twelve of the blog series on Crisis Management, Marketing and Communications. It’s hard to believe that 12 weeks have passed so quickly and yet how much the assisted reproduction [...]

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 Use of podcasts
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By The Fertility Hub
In IVF Blog
Posted June 3, 2020

Use of podcasts

Welcome to part 11 in this special blog series on Crisis Management, Marketing and Communications through the COVID19 outbreak. Many thanks to all of the IVF clinics around the world who tuned in [...]

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 COVID19 – the Indian perspective
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By The Fertility Hub
In IVF Blog
Posted May 26, 2020

COVID19 – the Indian perspective

Throughout the current Coronavirus outbreak, I have been producing a weekly blog series on Crisis Management, Marketing and Communications. This week, I’m pleased to welcome guest blogger [...]

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 Video marketing tips during COVID19
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By The Fertility Hub
In IVF Blog
Posted May 20, 2020

Video marketing tips during COVID19

Throughout the COVID19 outbreak, I have been writing this weekly blog on crisis management, marketing and communications. It has been a turbulent time for the assisted reproduction industry, with [...]

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