IVF Blog

One of my favourite comedy series is the original UK version of The Office. Following the antics of a feckless group of late thirty-something managers and employees. They worked for a fictitious [...]

Prior to the coronavirus pandemic, just two years ago, there was a general belief that patients always needed to see their healthcare professional face-to-face. This view persisted despite easy, [...]

The simple answer to this question is training and education. Fertility nurses play a crucial role within an IVF unit, they are the first point of contact for patient intake. They are also the [...]

That is the question! COVID19 was a completely new infection for the human race and up until 8 months ago, we had never heard of it. There are still so many unknown factors to consider when it [...]

In this series of blogs for IVF unit managers I have been sharing my 30 years of media and marketing experience. COVID19 has impacted every sector of business including the assisted reproduction [...]

Unbelievably, we find ourselves in July. We are over halfway through the financial year of 2020, possibly the worst any of us will have ever seen. We are in a constantly evolving state, with the [...]

Over the past 15 weeks, this managing an IVF unit weekly blog has focussed on all elements of crisis management, marketing and communications. One area I haven’t yet covered is IT systems and how [...]

Welcome to part 14 of our Crisis Management, Marketing and Communications blog series. We are adapting to our new reality of assisted reproduction in the COVID era. I have focussed on all aspects [...]

Welcome to part 13 of this blog series on Crisis Management, Marketing and Communications. It seems poignant that this particular blog is number 13, unlucky for some! I have chosen to focus on [...]

Welcome to part twelve of the blog series on Crisis Management, Marketing and Communications. It’s hard to believe that 12 weeks have passed so quickly and yet how much the assisted reproduction [...]