Best practice on your website
Welcome to part 14 of our Crisis Management, Marketing and Communications blog series. We are adapting to our new reality of assisted reproduction in the COVID era. I have focussed on all aspects [...]
Cost effective marketing
Welcome to part twelve of the blog series on Crisis Management, Marketing and Communications. It’s hard to believe that 12 weeks have passed so quickly and yet how much the assisted reproduction [...]
The power of newsletters during the COVID19 crisis
Welcome to part eight of my blog series on crisis management, marketing and communications. Today, I am exploring how to get the right message across to patients in your newsletter. With the [...]
Using online seminars to build trust
Over the last 6 weeks, this blog series has focussed on all aspects of crisis management, marketing and communications. Today, I want to explore online seminars as a marketing tool to build trust [...]
The use of PR during the COVID19 pandemic
Each week during the COVID19 outbreak, I am writing a blog series on crisis management, marketing and communications. So far, I have assessed where we are in the assisted reproduction market [...]
Marketing during COVID19
Welcome to our new series of weekly blogs on crisis management during the COVID19 pandemic. In these weekly updates we are examining the business, marketing and communications function of IVF [...]