In this series of blogs for IVF unit managers I have been sharing my 30 years of media and marketing experience. COVID19 has impacted every sector of business including the assisted reproduction [...]
Unbelievably, we find ourselves in July. We are over halfway through the financial year of 2020, possibly the worst any of us will have ever seen. We are in a constantly evolving state, with the [...]
Welcome to part 14 of our Crisis Management, Marketing and Communications blog series. We are adapting to our new reality of assisted reproduction in the COVID era. I have focussed on all aspects [...]
Welcome to part 13 of this blog series on Crisis Management, Marketing and Communications. It seems poignant that this particular blog is number 13, unlucky for some! I have chosen to focus on [...]
Welcome to part twelve of the blog series on Crisis Management, Marketing and Communications. It’s hard to believe that 12 weeks have passed so quickly and yet how much the assisted reproduction [...]
Throughout the current Coronavirus outbreak, I have been producing a weekly blog series on Crisis Management, Marketing and Communications. This week, I’m pleased to welcome guest blogger [...]
Over the last 6 weeks, this blog series has focussed on all aspects of crisis management, marketing and communications. Today, I want to explore online seminars as a marketing tool to build trust [...]
During the COVID19 crisis, I have been writing a blog series on all aspects of crisis management, marketing and communications. With many IVF units closed, it’s been a terrible period for [...]
Over the past 4 weeks, I have been writing a blog series to utilise my experience in crisis management, marketing and communications. My goal is to keep clinics moving forward, despite many [...]
In these weekly COVID19 blogs for IVF units, I am exploring crisis management, marketing and communications. This week I want to look at the financial implications for both clinics and patients. [...]