Digital marketing during COVID19
Welcome to part 13 of this blog series on Crisis Management, Marketing and Communications. It seems poignant that this particular blog is number 13, unlucky for some! I have chosen to focus on [...]
Use of podcasts
Welcome to part 11 in this special blog series on Crisis Management, Marketing and Communications through the COVID19 outbreak. Many thanks to all of the IVF clinics around the world who tuned in [...]
The power of newsletters during the COVID19 crisis
Welcome to part eight of my blog series on crisis management, marketing and communications. Today, I am exploring how to get the right message across to patients in your newsletter. With the [...]
Adapting your online marketing during COVID19
During the COVID19 crisis, I have been writing a blog series on all aspects of crisis management, marketing and communications. With many IVF units closed, it’s been a terrible period for [...]