Aspects of customer care
One of my favourite comedy series is the original UK version of The Office. Following the antics of a feckless group of late thirty-something managers and employees. They worked for a fictitious [...]
Digital marketing during COVID19
Welcome to part 13 of this blog series on Crisis Management, Marketing and Communications. It seems poignant that this particular blog is number 13, unlucky for some! I have chosen to focus on [...]
Protecting your brand during COVID19
Over the past 4 weeks, I have been writing a blog series to utilise my experience in crisis management, marketing and communications. My goal is to keep clinics moving forward, despite many [...]
Designing an IVF clinic that meets patient expectations
According to the dictionary, a spa is where mineral-rich spring water or seawater is used to give medicinal baths. Spas have operated since ancient times, but the modern spa started in Bath in [...]
The role of regulation in IVF units
A simple definition of regulations for IVF units are ‘rules that are mandatory because they can be enforced by law’. Broadly speaking, the purpose of any regulation is to: Create [...]