Let’s talk strategy!
Unbelievably, we find ourselves in July. We are over halfway through the financial year of 2020, possibly the worst any of us will have ever seen. We are in a constantly evolving state, with the [...]
Adapting your online marketing during COVID19
During the COVID19 crisis, I have been writing a blog series on all aspects of crisis management, marketing and communications. With many IVF units closed, it’s been a terrible period for [...]
Financial implications of COVID19
In these weekly COVID19 blogs for IVF units, I am exploring crisis management, marketing and communications. This week I want to look at the financial implications for both clinics and patients. [...]
Designing an IVF clinic that meets patient expectations
According to the dictionary, a spa is where mineral-rich spring water or seawater is used to give medicinal baths. Spas have operated since ancient times, but the modern spa started in Bath in [...]
Aspects of total quality management in a fertility clinic setting
Long before Six Sigma and ISO 9000, and even before Relationship Marketing, we had Total Quality Management (TQM). This process-management philosophy was based on tried-and-tested tools and [...]
People management in an IVF setting – part two
Training, induction and appraisals In last weeks blog I covered aspects of staff recruitment, recruitment advertising and interview processes. Following on from that, I’d like to focus on [...]
People management in an IVF setting
Part 1: recruitment, interviewing and vetting The issue of people management in an IVF setting is far too broad to be covered in a blog! But, what we can do is give a simplistic overview of the [...]