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Welcome to part 11 in this special blog series on Crisis Management, Marketing and Communications through the COVID19 outbreak. Many thanks to all of the IVF clinics around the world who tuned in [...]

Throughout the current Coronavirus outbreak, I have been producing a weekly blog series on Crisis Management, Marketing and Communications. This week, I’m pleased to welcome guest blogger [...]

Throughout the COVID19 outbreak, I have been writing this weekly blog on crisis management, marketing and communications. It has been a turbulent time for the assisted reproduction industry, with [...]

Welcome to part eight of my blog series on crisis management, marketing and communications. Today, I am exploring how to get the right message across to patients in your newsletter. With the [...]

Over the last 6 weeks, this blog series has focussed on all aspects of crisis management, marketing and communications. Today, I want to explore online seminars as a marketing tool to build trust [...]

Each week during the COVID19 outbreak, I am writing a blog series on crisis management, marketing and communications. So far, I have assessed where we are in the assisted reproduction market [...]

As we know, the American Society for Reproductive Medicine has issued interim guidelines regarding management of patients during the current COVID19 crisis. One of their key recommendations was [...]

If you search the Internet for interview techniques you will get plenty of tips for interviewees. But next to nothing for employers wanting to get the most out of the interview process. As a [...]

Ever heard of bait and switch? Back in the last century, this was a marketing technique used by unscrupulous portable fruit stalls in London streets. The stalls displayed enticing fresh fruit, [...]

Becky One went to lunch and apparently kept on going. Becky Two gossiped on her cell phone about her co-workers, while you waited at her desk for her to look up. Becky three was in training for a [...]